What is Design Thinking from Daylight on Vimeo.

Design Thinking

Suppose you are part of a thriving business and need to branch out and find that next big thing. Or say you want to change a behavior, like getting people…a lot of people…to use less energy in their homes. How would you go about it?

Design thinking is a powerful tool to tackle the unknown.

It’s a means of going on an expedition, without a map, without even knowing the destination, but with the confidence that you’ll end up somewhere great.

Let’s make it tangible with an example that captures the five key elements of design thinking. Daylight was given the challenge of getting kids in America to move more to help fight childhood obesity. The project started with an idea—provide kids with a digital music player that has a motion sensor, then give them rewards based on their activity.

But the big question was, would kids really use it? What could make the experience so compelling that they would use it long enough to see the health benefits.

Learn from people

We began by talking with kids. We spent time in their homes and schools, across the country. We listened to them share their motivations, habits, delights and frustrations.
The research included kids in the mainstream, but also incredibly active kids and the very sedentary. It turns out that those at the extremes are really good at giving a voice to problems that those in the middle might feel, but have a harder time putting their finger on.

Find patterns

We captured our observations on hundreds of post-it notes and laid them all out to make sense of what we learned.

Using informed intuition, we looked for patterns that pointed to opportunities.
Daniel said, “I get bored with solo video games, it’s the multiplayer ones that keep me coming back.” Meg said, “I don’t wear my ipod when I’m running because I want to talk to people.”

Define design principles

These quotes along with others, revealed one of the design principles that would help us get to a successful concept.

“Facilitate social interaction at all times”

Many such design principles emerged. Together, they formed the guideposts of an experience that we felt confident would resonate with kids.

Make Tangible

We asked ourselves “How Might We” questions to bridge the gap from design principles to specific ideas and then quickly turned the best of them into rough prototypes.

Building physical devices out of simple cardboard and mocking up digital experiences with paper and pen allowed us to learn quickly.

Iterate Relentlessly.

With each prototype we tweaked and evolved the concept.
We brought digital and physical models to kids to listen and learn.
The concept evolved until we got to a compelling solution.
Where we ended up was not the original idea of a digital music player. It was instead a small activity monitor that kids could clip onto their clothes or slip into a pocket. It was a portal to an online world that allowed kids to share and celebrate their real-world accomplishments with each other and their families.
In a three month clinical trial, the impact was a 59% increase in physical activity.

Learn from people
Look for patterns
Define design principles
Make tangible
Iterate relentlessly

Whatever the challenge, design thinking is a powerful tool to reveal new ways of thinking and doing.
What in your world could benefit from design thinking?

Continue reading ]

This is how we move from Human on Vimeo.

Human helps people move almost twice as much in six weeks. Every day, people track millions of activities with our app. We visualized data in major cities all across the globe to get an insight into Human activity. Walking, running, cycling and motorized transportation data tell us different stories.

Visit cities.human.co for 30 cities worldwide.

Continue reading ]

Game of Thrones, Season 4 – VFX making of reel from Mackevision on Vimeo.

Mackevision is proud to be along with other world-class VFX studios part of this saga: Game of Thrones, Season 4

Year: 2014

Visual Effects Supervisor: Jörn Großhans
Visual Effects Producer: Katharina Kessler

Continue reading ]

The illusion of life from cento lodigiani on Vimeo.

The 12 basic principles of animation were developed by the ‘old men’ of Walt Disney Studios, amongst them Frank Thomas and Ollie Johnston, during the 1930s. Of course they weren’t old men at the time, but young men who were at the forefront of exciting discoveries that were contributing to the development of a new art form. These principles came as a result of reflection about their practice and through Disney’s desire to use animation to express character and personality.
This movie is my personal take on those principles, applied to simple shapes. Like a cube.
Check also the animated gif gallery here the12principles.tumblr.com/.

Continue reading ]

IKEA PS: Instagram Website from Instinct on Vimeo.

IKEA PS is a 34 piece designer collection.
How to tell everyone about the collection with zero media and production budget?

Using basic features of Instagram, we built a collection ‘website’ inside the app.

— It echoes the main concept of 2014 PS collection ‘Always on the move’.
— It is designed for smartphones which are always at hand.
— It provides great native experience for Instagram users.

Instinct credits

Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager

Continue reading ]

TAKE MY PICTURE from GARAGE Magazine on Vimeo.

When we set out to make this short, our intention simply was to observe the phenomenon of fashion bloggers and street style stars. As we started to review the footage, two salient trends became apparent: fashion editors frustrated by the ensuing commotion outside of shows, and the rise of “peacocking” street style stars as a result of the proliferation of blogs. This film examines these themes from both perspectives.

Continue reading ]

CREATORS: Clark Little on Staring Down Shorebreak for The Perfect Shot from The Inertia on Vimeo.

Getting tossed around by shorebreak and slammed into the sand day after day is a rough go; Clark Little wouldn’t have it any other way. In fact, for the North Shore local, it’s all in a good day’s work. But the Waimea addict didn’t grow up snapping shots with his father’s camera like so many photographers do. He instead set out to capture his longtime stomping grounds when his wife came home with a framed photograph of Waimea shorebreak, an image he figured he would be able to easily replicate. Having never owned a camera, he threw a cheap “waterproof” casing over a cheaper point-and-shoot and headed out to the beach. Since that first attempt, Clark has not only emulated his wife’s purchased wall art, but — with a gallery in Haleiwa and international recognition — has become a heavily respected fixture of wave photography.

Check out The Inertia, Surfing’s Definitive Community: theinertia.com

Special thanks to Tom Servais and Clark Little archives for the gorgeous imagery, and check out Clark’s new, 160-page coffee table book, Shorebreak, to see more of his work: clarklittlephotography.com/book.php

Continue reading ]

A Game of Social Thrones (by HootSuite)

Continue reading ]

This Is a Generic Brand Video from Dissolve on Vimeo.

This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: dissolve.com/generic

The original piece is published on McSweeney’s: mcsweeneys.net/articles/this-is-a-generic-brand-video

Narrated by Dallas McClain.

Music: “Piano Work 02” by rysktchkw
Available under Creative Commons License from SoundCloud at soundcloud.com/rysktchkw/piano-work-02

Continue reading ]